Four new brands have joined the shelves this month, each focused on a different part of the everyday grocery list: Freshco for dairy and bakery, Honey for raw and infused honey, Mustard for oil and pastes, and Harvest for rice, lentils and dates.
The idea behind bringing all four in together was coverage — rather than one big new dairy line, the goal was to fill in gaps that customers had been asking about across several categories at once.
All four are now searchable and filterable by brand in the catalogue, and early stock has already been placed in the categories they belong to, so nothing new here needs a special hunt to find.
More additions are planned through the year as gaps get identified — feedback on what's still missing is always welcome.
